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Advertising Categories

Pitch Seek's content is organised using a complex system of 'tags'. Tags are split into marketing industries, advertising mediums, target markets and brand or company names.

Industries and Mediums are fixed, compulsory tags which all content have. These categories are the best way to find case studies.

If you are in search of specific case studies then it is worth browsing using target markets and brand names. These are user defined tags, and multiple tags can be assigned to a single case study.

Try searching to find certain advertising tags.

Industries

Advertising

Marketing for the advertising industry
Airline

The Airline industry, commercial and public
Alcohol

Any advertisements for alcoholic beverages
Arts

Art Galleries, contemporary art etc.
Automotive

Car advertising and marketing - Boating also falls into this category
Banks

Advertising for Banks
Construction

Building, Construction, Developing and related industries.
Consulting

Consulting services this could include solicitor or diet consultation.. (jenny craig anyone?)
Directories

Marketing for directories such as Yellow Pages etc.
Education - Primary

Primary Education advertising
Education - Senior

Senior and high school education
Education - University

University and other tertiary education sectors
Electronics

Electronics Industry for example HiFi or whitegoods or mp3 players
Employment

Recruitment agencies and employment businesses
Entertainment

Plays, musicals, events and so on
Fashion

Clothing and other fashion accessories
Food and Consumables
Gaming

Computer games and board games
Government

Government advertising
Healthcare

Healthcare, pharmaceuticals, hospitals, doctors
Hotels

Advertising in the Hotel and accommodation industry.
Information Services

Organisations that specialise in providing information
Insurance

Insurance Agencies
Internet Services

Hosting, Web design etc.
Investment

Financial Investment
Legal

lawyers solicitors and other law related entities
Leisure

Leisure activities
Logistics

Logistics and Transport Companies
Magazine

Marketing for magazines
Manufacturing

Mainly business to business
Military

Recruitment and military advertising
Movie

movie industry
Music

Marketing in the music industry
News

News stations, papers and radio organisations
Other

Anything that doesn't fall under the other categories
Political

Political campaigns and marketing
Radio

Radio stations
Real Estate

Real estate agents and developers
Restaurants

Any type of dining establishment or take-away
Retail

Retail shops that aren't industry specific
Services - Financial
Sports

Sports marketing and promotion
Technology

Emerging technologies
Telecommunications
Television

Television stations
Transportation

Advertising for transport
Travel

Travel agents, tours etc.

Marketing Medium

Internet Advertising

Any form of online advertising

Banner

Banner advertising on other sites
Blogs

Using Blogs in marketing campaigns
Email

email advertising, including SPAM
Games

using games to market your brand
Images

This category is mainly for images that are spread using social networks
Pay Per Click

Pay Per Click advertising, e.g. Adsense
Podcasts

Advertising using podcasts
Video

Using video as an advertising medium is very popular, youtube being the best example
Web Sites

Web site which are created for a particular marketing campaign. e.g. Movies
Other/Not listed
Print Advertising

Types of Print Advertising

Direct Mail

Advertising using mail - Including faxes
Directories

Directories, phone books etc.
Magazines

Advertising in magazines
Newspaper

advertising in newspapers
Outdoor/Transit

Advertising using billboards and ads on transport
Radio
Television
Viral Marketing

viral marketing is more a technique than a medium and is therefore hard to classify

tags in Target Markets

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Latest brand name tags

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