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media
Quizno - Five Dollars - More meat than subway
Everyone
Food and Consumables
Quizno
Television
USA
A funny commercial by Quizno advertising their $5 Deli flavour sandwiches
media
Career Builder HR interview
Career Builder
Employment
Middle Class
Television
unemployed
USA
A Human resources manager interviews possible candidates but has no success in finding a suitable employee because they are all monkeys!
media
Sony Bravia Stop Animation Clay Commercial
Australia
Canada
Electronics
Japan
Middle Class
Sony
Television
USA
A stop animation commercial by Sony, used to promote their high colour televisions
media
Jackie Moon Will Ferrell Bud Light Ad
Adults
Alcohol
Bud Light
sports fans
Television
USA
young adults
Jackie Moon attempts to make an advertisement endorsing Bud Light but has trouble communicating the right message.
media
Kill Bill Display
Hollywood
Movie
movie watchers
Outdoor/Transit
USA
A very creative Billboard display Advertising the release of Kill Bill
media
Darth Vader Plays Golf
general public
Spike TV
Television
Television
USA
Video
A Spike TV Commercial - Competition can bring out a guy's dark side
media
Sick Manager
Businesses
FedEx
Logistics
Television
USA
Everyone loves it when the boss calls in sick
media
Conference Call
Businesses
FedEx
Logistics
Television
USA
A funny Fedex advertisement that we all can relate to
media
Carrier Pigeons
Businesses
FedEx
Logistics
Television
USA
Why choosing the right logistics company is so important
media
Porsche - There is no substitute
Adults
Automotive
Porsche
Television
USA
working class
From the moment you see a porche you want one.. it's the waiting that's the hardest part
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Cloverfield - Mystery Teaser Campaign
cloverfield
general public
Movie
Television
Viral Marketing
Web Sites
A viral marketing campaign where no title was given, just a release date was used to spark interest and create mystery before it's release
casestudy
Pinkie Campaign - No one thinks big of you
Government
Roads and Traffic Authority
RTA
teenagers
Television
young drivers
An anti-speeding campaign designed to increase community awareness, targeting young drivers
media
Different tactic for a McDonalds advertisement
Japan
McDonalds
Restaurants
teenagers
Television
young adults
In Japan, McDonalds have tried a different strategy to appeal to the teenage audience.
media
Honda Accord - Cogs
Australia
Automotive
Honda
Television
USA
Video
working class
An oldie but a goodie, no computer graphics were used it is all real
media
Wallabies celebration after scoring by Toohey's
Alcohol
Australia
Male
NRL fans
Television
Tooheys
young adults
A great ad for Toohey's New where a group of footy fans make the best try cellebration ever
media
Many Toppins - Domino's
Australia
children
Dominos
Restaurants
teenagers
Television
young adults
Domino's new ad campaign for double topping, it's SuperCalaFreakinAwesome!
casestudy
K-Mart Super toy Sale
children
Games
Kmart
Retail
Viral Marketing
K-Mart have released online games to promote their upcoming toy sale
media
Milo B-Smart
Australia
children
Nestle
Retail
Television
A day in the life of a school boy is no easy business.. there is a lot to learn
media
Pink Batts Insulation - Snug
Australia
builders
Construction
general public
New Zealand
Pink Batts
Television
A recent commercial for Pink Batts insulation, noone likes to be cold
media
Porsche - There is no substitute
Adults
Automotive
Porsche
Television
USA
working class
From the moment you see a porche you want one.. it's the waiting that's the hardest part
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