Hyundai Santa Fe Commercial with Kostya Tszyu

Agency: Singleton Ogilvy & Mather, Sydney.
Hyundai Santa Fe - "Built Family Tough"
Kostya, being a world champion boxer, is a tough bloke. This commercial uses humour to prove this point and to create a 'problem' which real consumers (especially the targeted markets) can relate to when watching this ad. It then go's on to provide the solution.. The Santa Fe a family tough car.