Save Your Sensible

A humourous commercial promoting staying healthy and being sensible, this ad is targeted towards a large market, it aims to establish brand recognition and recall in it's audience through humour. A weird little monster is named your sensible and it's cute looks and innocent actions create a feeling of helplessness, only you can look after your sensible, and if you don't the results could be bad!

A Sensible is the part of us that knows we should be jogging at six in the morning, rather than smashing a can of beer against our skulls. We all have a Sensible, some are just more abused than others.

The N.S.S. was formed to look after abused and abandoned Sensibles. Here, you can meet your Sensible for the first time and start rebuilding the bridge of kindness you burnt to the ground so long ago.

But for goodness sake, be a bit kinder to the little fellow this time.

Agency: George Patterson Y&R
Creative Director: Ben Coulson
Art Direction: Julian Frost / Peter Hibberd
Copywriter: Simon Bagnasco
Animation: Julian Frost